Tuesday, June 28, 2011

The entertainer that did not want the people listening

I would like to ask you a question, when you watch a tv show or a theatre movie at the moment, how do you usualy do it ?

a) Mostly on the internet

b) on Tv or in the theatre

If you are not making a lot of money at the moment, it is probable that you choose to get your entertainment online when it comes to movies that are less than stellar. You might go the the movies from time to time but you'll mostly watch the b series and fourth remakes online. In my case, I went for Avatar, I might go again for Transformers 3. Some people might go only for their favorit Director but in any case, with today's prices you won't go see everything out of home. It's time and money consuming.

Tv shows are totaly dominated by HBO who has the best series in the world by a long shot from any competitor (Game of Thrones, True blood, The Pacific, Band of brothers, The Sopranos, Sex and the City, Oz, Rome, Spartacus). These are just a few examples of the shining succes of HBO shows.

These shows are so popular that a majority of people would elect to make them part of their personal entertainment selection if they could watch for free and at a time that is convenient to them. That is a stellar result, better than almost anything in the whole history of entertainment. Over half the POPULATION wants to watch this stuff.

That's no accident either, in 2011 our social level of specialization is reaching dizzing heights in every field, including entertainment.

Yet HBO is strugguling to make money. HBO is not watched enough, can you believe that ?

http://www.ew.com/ew/article/0,,20470532_20228856,00.html

Why ? Making good shows is expensive and when you restrict who can watch based on who can pay, you limit the number of people watching.

Incredible isn't it ? PRICED OUT of your own market by your own supperior quality of product ???

Yet this is happening to HBO at the moment.

So why not make it free online world wide?

Provide 100 languages in text and twenty in sound dubing and advertise !! This way HBO should theoreticaly gain a timeshare of worldwide entertainment viewers time that would be very considerable. Based entierly on the quality of the shows. Not to mention that a deal could be found with Google to do this at no cost.

That would basicaly place them in a situation like Facebook. Have a large time share of the population's attention during the day. Making it very attractive. Furthermore this access is gained when people are relaxing, therefore most receptive to suggestion. The selfsame reason there are ads on TV at home and not on your computer at work.

Once that is gained it's easy to develop "popcorn sessions" and let people watch TV with friends and webcams open... or any other social type of stuff. That will consumate more time, you can add a chat service and a small intern mail and photo system. Basicaly the longer you keep them hooked, the more time
you have to advertise.

The some 800 million people with broadband internet access of the world could access this service (by the way, they happen to be the top 800 million in terms of wealth, neat little segmentation), even if only 10% choose to use it. Smallish value compared to how many people would choose to access HBO series for free. 80 million wealthy people is great !! The Sopranos, widely recogniszed to be the most successful show on recent TV only had 11 million viewers !!

If you make these 80 million people watch 2 adds each every day that's 160 million targetted and verified impressions of the add per day. That's 54 BILLION verified and targeted impressions per year. Even at 0.1 cent per impression that's still 5.4 billion dollars of extra revenue. With potentialy no cost.

"Look after the customer and the business will take care of itself"

- Ray Kroc (founder of McDonald's)


It is time the entertainment industy recongnized it is closer in nature to a supermarket than to an art galery and started giving people what people want, free TV and Movies. Instead the morons that run these companies have elected to fight with their own consumer base through legal means and to punish their customers for, well, consuming the product in a way they deem unfit.

MADNESS !!!!  Madness and stupidity !! Adapt you you shall survive.

Another quote to reflect on before leaving you:


The army's formation is like water.
The water's formation avoids the high and rushes to the low. So an army's formation avoids the strong and rushes to the weak. Water's formation adapts to the ground when flowing. So then an army's formation adapts to the enemy to achieve victory. Therefore, an army does not have constant force, or have constant formation.
Those who are able to adapt and change in accord with the enemy and achieve victory are called divine.

- Sun Tzu, the art of war

Wednesday, June 15, 2011

The Genocide of first born Canadians

I've recently stumbler upon this documentary named H2OIL. It's about the exploitation of tar sands in the region of Alberta, Canada. You will not believe what is going on out there, you will not believe your own eyes when you see the scale and enormity of the destruction and you will not believe your ears when you hear the local people's horror tales of mutated fish and deadly cancers. And you most likely won't believe the angel faced PR people of the oil industry telling you it's all normal after all.

You want to know the real price of the modern day oil addiction ? Watch this real world horror story and share it with your friends.

This is a link only video, click the link below to access it on Youtube  (Putlocker now).


http://www.putlocker.com/file/7E59E8A7395F8D93



Want to get involved try h2oildoc.com

Thanks for watching !!

Saturday, June 11, 2011

FastPass TV

Anyone wondering what happened to the best video streaming website out there (FAST PASS TV) it's been taken down by the UK police. Thanks to the help of a few dedicated hackers it is now back up (less than a week after being taken down) at http://fastpasstv.ms/


If you want to watch House, Grey's anatomy, Game of thrones, The Event or any recent movie, that's the best place to find links !

Enjoy.

Thursday, June 9, 2011

video test and NLP impromptu class


Hello readers,

All 7 of you so far. I'm testing the video function and I tough this was a good opportunity to learn a little bit about NLP. It's a fascinating subject that will change your life so get interested.

NPL stands for Neuro Linguistic Programming. You'll see how it works.

Andy

.............................................................................................

UPDATE

I don't think 9/11 was an inside job, not if you don't count Osama bin Laden as a (now corrected) CIA mistake anyway. Still, the NLP used is real and he breaks it down perfectly. It'd disagree with the analysis at the end. To me moving your hands around a lot is mostly to grab and retain attention. You try to seize something from the air literary. We've all done it.

Daylight saving time

It occurred to me that the way we think about daylight saving time is tremendously confusing and in my modest opinion conceptually wrong.

Saying that we move the clock one hour forward at the start of spring and backwards at the start of autumn is insanely blind. Only a people as encompassed in the virtual nature of their existing social norms as Anglo Saxons and their cultural following could live under such a statement. The clock represents the passage of time. As such the present is a fixed point in time in the sense that it occurs at regularly occurring intervals displayed by the same number on the clock. In order for the same time interval to display a higher number on the clock (commonly known as moving forward), the frame of the clock itself is moved BACK relative to the regularly occurring present. Because the frame cannot move, we move the needle.


How deceptive of them to make you think you can turn time back when the change causes you to loose an hour of daylight.



Most people jump at this explanation so I've included a small diagram of what happens to daylight when we switch the clocks. Thank you Wikipedia !


As you can see, the daylight portion of the diagram appears to have been moved forward in the middle. Of course You and I know we can't move the sun forward so what really happens ? The scale moves back of course!

But that's a real pickle for our biological brain because we used to have X amount of time before sundown. Let's say 10 hours from 8 to 18. Now when standard time comes back, daylight lasts from 7 to 17 roughly. So while your brain and your body tell you that at at 17 you have 1 hour before sundown, you now have none. Not only is time supposed to have suddenly moved back by miracle. It's suddenly 17 pm while your body tells you it should be 18 pm, but you have one less hour of daylight according to the clock. confusing isn't it?

Hum... the opposite miracle occurs at the begging of daylight saving time, your body tells you it is 6 am, suddenly it is 7 am. What have you done from 6 to 7 am ? How exactly did you gain an hour ? You got marooned out of an hour in my opinion.

Does that bother people at all ? Why make a fuss about it ? Apart from the increase in the prevalence of skin cancer linked to longer sun exposure, the circadian cycles of the body, our natural clock that strangely does not switch around, is messed up. The effect is a sharp but temporary (known as the 3 day spike) rise in suicides and hearth attacks when your body thinks it is going to be 7 am and that it turns out to be 8 am in the Spring. Then in autumn the statistics spare lives in the equal amount when you think it is going to be 8 am and it turns out to be 7 am (pouf, you can sleep). Thus proving, ultimately through the beauty of statistics when time is being taken from us (killing by stress) and when it is being given back by the almighty clock (sparing lives due to reduced stress). Ahh the amazing things you see when they are billions of data points.


Why do we perpetrate this farce ? Common I'm sure you can guess that.

Money of course !

More daylight ? More time to shop !

But mostly, it was introduced by people with much the same concerns as us today, making enough electric power for everyone. In 1907 how could you make enough power plants to keep up with the light bulb frenzy ? The things were popping up everywhere using tons of current ! Not to mention the new machines and household appliances and street lighting and pumps and factories that were going electric all over the country, the radios and so on.

Edison had just finished inventing DC at the same time roughly that Tesla invented AC and suddenly everyone had use and need of this new network ! People were ready to pay any price to access current. Luxury hotels needed it, rich people wanted it, public places had to have it, and so on. So much more practical  and elegant that burning gas or wax or wood ! So the idea to push the day by an hour to save a lot of current by moving the daylight around seemed useful. So they moved it and it caused a huge and growing cost every year since, today up to 31 billion dollars in of loss in stocks and 2.5 billion of direct expense every time, and it never really saved much current. Less than 1%.

How do you feel about gaining an hour now ?